【摘要】 WTO环境下,中国企业将与世界一流企业直接交锋。面对激烈的竞争环境,公司如何根据自身的特点,采取相应的竞争战略确定自己的战略性市场定位是急需解决的问题。论文利用我国企业调研的实际数据,对竞争战略定位与市场竞争环境的关系进行了实证分析。研究揭示公司战略的选择受竞争对手、消费者需求等市场环境因素影响;并且,战略类型的积极与否与行业市场环境的复杂性、资源的稀缺性等存在一定的相关性。更多还原

【Abstract】 Now,Corporation faces with more and more fiercely competitive environment,for it should directly compete with the first level counterparts of the world under WTO.Thus,the fit of corporation competitive strategy and competitive environment is an important research subject.Then,the paper analyzes the relationship between Competitive Strategy Orientation(CSO) and competitive environment by data collected from Chinese enterprises.As a result,it states that CSO depends on dynamic market environment factors,especially counterparts and consumers.Furthermore,it is closely correlates to complexity of industry market and lack of resource.更多还原