【摘要】 以同质产品企业为研究对象,从供应链的角度,对这些企业采取横向兼并行为以获取竞争优势的有关问题。研究结果表明,在零售商兼并获得定货决策优先权、变成Stackelberg领导者的情况下,n-m家零售商兼并对零售商、供应商与供应链整体收益的影响,取决于零售层的企业数n、参与兼并的零售商个数n-m及其占零售商总数的比率k、兼并后兼并企业的单位运作成本变化Δc等因素,起主要作用的因素是参与兼并的零售商占零售商总数的比率,其次是兼并所带来的兼并企业单位运作成本变化。在n-m家零售商形成兼并企业能获得定货决策优先权的情况下,兼并不可能同时使供应链中所有成员都增加收益;但在一定的条件下,兼并能使供应链中部分成员增加收益,实现部分“多赢”。更多还原

【Abstract】 From the supply chain, the paper whose research object is the same quality product and technology compatibility enterprises analyzes relevant problems that enterprises take horizontal annex to gain competition advantage. The result of research shows that the annexation influence to interests of shopkeepers, providers and the supply chain lies on many factors, such as the number of enterprises in retail layer, the number and rate of shopkeepers in whole ones and the operation cost after annexation, under the circumstance that the shopkeepers gain the decision priority of order in annexation. The factor playing a main role is the rate of shopkeepers joining the annexation in the whole ones. The second important factor is the operation cost after the annexation. At the same time, the annexation is not profitable for every member of annexation. However, it is profitable for some members in the chain and realizes ″multi-win″ in certain situation.更多还原