【摘要】 旨在从我国当代文化的多样性、多元化角度来分析和探讨大众传播多层次的价值取向。通过对“以人为本”的人文精神的深入思考,来看大众传播中“受众本位”意识回归的必然性,从而提出当代大众传播的一个重要取向——“世俗化”倾向。从人的需求的层次性和大众传播“平民化”、“娱乐化”的外在表现形式,论述了“世俗化”倾向的合理性。同时,也对“世俗化”倾向的极端——“媚俗化”进行了适当的分析。更多还原

【Abstract】 The contemporary culture of our country is various and diversified. The paper analyses the problem from different angles in order to show value orientation in mass communication. By pondering over humanism which takes man as the center, it studies the sure return of the consciousness of“audience standard”. It proposes an important tendency “secularization trend”. In view of people’s different need and amusement it states the rationality of “secularization trend” and analyses the extremity of the trend.更多还原