节点文献
在电力市场条件下大型发电设备的营销策略
Marketing Strategy for Large Power Generating Equipment under Power Market Situation
【摘要】 运用市场营销学中的相关知识,对在电力市场条件下大型发电设备生产商和购买商(即发电商)之间的关系进行了分析,指出了大型发电设备生产商在运用营销策略过程中应注意的问题。
【Abstract】 The paper presents its analysis on the relationship between the large power generating equipment producer and the buyer(power generator)under the power market situation using relevant marketing knowledge.It also points out some issues to be noticed by large power generating equipment producer the implementing process of marketing strategy.
【关键词】 大型发电设备;
营销策略;
营销对象;
【Key words】 large power generating equipment; marketing strategy; marketing target;
【Key words】 large power generating equipment; marketing strategy; marketing target;
- 【文献出处】 电力技术经济 ,Electric Power Technologic Economics , 编辑部邮箱 ,2005年02期
- 【分类号】F407.61
- 【被引频次】7
- 【下载频次】104