【摘要】 以上海南京东路消费者为研究对象,分析了消费者入口消费行为的特征,并使用多项分对数模型建构了入口阶段的消费者行为模型,模型取得了较好的拟合优度,显示了随机效用理论在描述消费者入口消费行为中的适用性,同时通过考察模型系数,探讨了商业空间要素影响入口消费行为的方向、程度以及不同属性消费的行为差异。更多还原

【Abstract】 The entrance shopping behavior of con- sumers is first analyzed using sample data from East Nanjing Road survey in Shanghai. Then an entrance shopping model is constructed based on the multino- mial logit model, which gets a pleasant goodness-of- fit. Parameters estimated by the model are also dis- cussed for different consumer groups, which show the applicability of using modeling method for the research as well as the complexity of consumer behavior.更多还原