【摘要】 改革开放20多年来,随着城镇居民收入水平逐年提高,人们对身体健康越来越关心,对体育消费的需求也在不断增加,但是居民用于体育消费方面的支出比例却很低。体育消费除了受到经济以及其它因素的影响,主要还受到居民预期收入的不稳定性、社会过分追求体育商品化、对群众体育投入少等方面的影响。更多还原

【Abstract】 For more than 20 years of reform and opening-up,the incomes of urban residents have been increasing year by year.People are now taking more and more notice of their health and their desires of the sports consumption are also increasing.However,the payout rate of the sports consumption is rather low.The sports consumption is mainly affected by the unstable residents’ prospective incomes,making sport commercialized devilishly and the low investment of popular sports,besides the economic condition or else.更多还原