【摘要】 中小企业集群现象已成为我国东南沿海区域经济快速发展的主流模式之一。在市场经济条件下,中小企业集群通过实施品牌战略、整合营销策略等区域营销活动,可以提升集群的整体竞争力,促使集群不断成长。更多还原

【Abstract】 The small and middle-sized enterprise groups have become one of the main patterns of the fast local economy develpment along the southeast coastline district in China. Under the condition of market economy, these groups can enhance their whole competitive power and promote their continual growth throngh the local marketing activities, such as carrying out the brand strategy, integrating the marketing stratagems etc.更多还原