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摩托车企业营销渠道问题分析及优化措施
Analysis on the Problems in the Marketing Channels of Motorcycle Enterprises and the Optimizing Measures
【摘要】 在对当前摩托车企业营销渠道模式及现存问题进行分析的基础上,提出了一系列的应对措施,目的在于使企业渠道效率得以提高,网络效能得到优化。
【Abstract】 On the basis of analysis on the problems in marketing channels of motorcycle enterprises,this paper puts forward a series of countermeasures so as to improve the efficiency of marketing channels and to optimize the effectiveness of network.
【关键词】 摩托车企业;
渠道;
恶性窜货;
优化;
【Key words】 motorcycle enterprise; channel; malignant distribution chaos;
【Key words】 motorcycle enterprise; channel; malignant distribution chaos;
- 【文献出处】 重庆工学院学报 ,Journal of Chongqing Institute of Technology , 编辑部邮箱 ,2005年12期
- 【分类号】F426.4
- 【被引频次】3
- 【下载频次】250