【摘要】 分析了产品包装在产品开发中的重要性,介绍了广义的产品概念、企业常用的产品包装策略及其优缺点和适用范围,提出了选择产品包装策略应考率的因素以及产品包装的发展趋势。更多还原

【Abstract】 The author analyzed the importance of production packaging, and introduced the broad sense definition of product, the product packaging strategy in common use, the advantages and disadvantages, and the applicability. In the end, the author put forward the factors which should be concerned in selecting the produc packaging strategy and the development trend of product packaging.更多还原