【摘要】 商品包装设计的最终目标是面对消费者,消费者的心才是营销的终极市场。针对消费者,文中从商品包装设计,提出了消费心理应用的若干措施。更多还原

【Abstract】 The ultimate objective of packaging designs of commodities is to be confronted with consumers, for it is the demands of individual consumers that largely determine the management and marketing in the marketplace. And with regard to packaging designs of commodities, some measures concerning how the consumption psychology can be applied were put forward.更多还原