【摘要】 论述了药品包装中的符号消费,同时分析了药品包装中的文字、色彩、图形视觉符号的合理设计并提出OTC药品包装设计中的品牌符号消费及符号消费准则,从而促进药品市场的销售发展。更多还原

【Abstract】 The symbol consumption of medicines package was introduced. The rational design of vision symbol including word, color and picture in Medicines package design were analyzed. The symbol consumption of brand and principle in the OTC medicines package design were put forward to promote the development of medicines market.更多还原