【摘要】 客户关系管理是关系营销全面实施的核心环节和驱动力量,其实施离不开知识管理的支持,搞好客户关系管理中的知识分类,建立客户知识的挖掘系统和客户知识管理体系,以此支持客户关系管理系统在企业的实际应用从而扩大客户核心知识的利用率。更多还原

【Abstract】 As the central link and driving force,the implementation of customer relationshi p management (CRM) is hardly seperated from knowledge-based management.Through t he classification of the knowledge in customer rdlationship management,to establ i sh a system for knowledge explaration and management can be of grent significanc e in the practice of customer relationship management.更多还原