【摘要】 在“走出去”大背景下,我国企业要想塑造跨国竞争优势,在营销策略上再也不能仅停留在产品、价格、促销等手段上。“渠道策略”的创新是企业竞争优势的重要来源之一,结合我国企业实际对我国企业跨国经营渠道策略的相关问题做了一些探讨。更多还原

【Abstract】 Under the conditions of "walking abroad",in order to build the competitive advantages over foreign enterprises,Chinese enterprises cannot only depend on the strategies of product,price,promotion.The creation of "marketing channel" can be looked up as one of the most important sources of competitive advantages.This paper tries to proe into the chennel stategies for the Chinese transnational corporations.更多还原