【摘要】 随着电影、电视越来越发展成为人们日常生活和文化生活的重要组成部分,了解影视受众心理和需求,成为一个亟待解决的课题。为此本文以受众研究为基点,以北京市民收视行为与趣味和观影行为与偏好的调查数据为依据,针对中国影视受众的需求总结了中国影视发展现状的问题,目的是为建立中国影视民族受众理论提供客观的参考。更多还原

【Abstract】 Film and TV have become important parts in people ’s daily life and culture life, it ’s an urgent task to understand the audience’s feelings and needs.This article bases on the survey of film and TV audience in Beijing to investigate the residents ’ viewing habits to describe the present development of film and TV and provide an objective and all-round reference to the establishment of Chinese theory of filma and TV audience.更多还原