【摘要】 技术品牌是指以技术为核心竞争力的品牌。消费品有技术品牌,服务产品也有技术品牌。当今技术产品和非技术产品的界限已经模糊,资源优势形成的竞争力已逐渐让位于技术优势。以技术为品牌支点、靠技术提升品牌竞争力进而提升企业综合竞争力显得比任何一个时代都更为重要。企业不能脱离技术而生存,技术成为品牌建设的核心要素,也成为企业的核心竞争力。因此,企业依靠核心技术创建技术品牌,才能使企业基业常青。更多还原

【Abstract】 Technological brand refers to the brand with technology as the core competitiveness. The consumable products have technological brand, so do the service products. Nowadays the division line between technological products and non-technological products are not clear. The competitiveness originally stemmed from resource advantage has gradually given way to technological advantage. It is more important now than ever that with technology as the pivot of brand, brand competitiveness is strengthened by technology and then the integrated enterprise competitiveness will be improved accordingly. Enterprises cannot survive without technology. Technology has become the core element of brand construction and enterprise core competitiveness. Therefore, only relying on core technology to create technological brand, can enterprises keep growing eternally.更多还原