【摘要】 随着计算机网络技术的发展，网络营销将成为企业营销的重要手段。但我国中小企业在网络营销方面存在诸多的缺憾，市场机制不健全、物流配送不完善、观念滞后是制约中小企业网络营销的瓶颈。为此，中小企业应从改变营销观念、培养网络营销人才、加强网络安全、完善企业物流配送入手，加快网络营销的应用，增加企业的利润。更多还原

【Abstract】 With the development of network technology, E-marketing will be the main method of enterprise marketing. However, there are many defections in E Dmarketing of Chinese middle-and-small enterprise, such as not sound market mechanism, imperfect Logistics and Distribution, old ideas . All of those limit the development of E D marketing of Chinese middle-and-small enterprise. So, Chinese middle-and-small enterprise must change marketing conceptions, strengthen study on network technology, extend network market, enhance network security and train persons for E-marketing. In addition, middle-and-small enterprise must start with improving Logistics and Distribution, strengthen application of E Dmarketing, and increase profit in the end.更多还原