【摘要】 随着博物馆旅游业的兴起，博物馆商店的建设逐渐成为文博旅游业的重要组成部分。博物馆商店应突出 自己的文化性，市场经营应针对消费心理需求进行分析，运用科学、合理销售策略，构建有自己特色的经营模式， 形成有一定规模的商业活动。只有这样，才能使博物馆商店得到发展．更多还原

【Abstract】 With the emergence of museum tourism,the development of museum stores has become a very important component of relic and museum tourism.Museum store should emphasize on its own culture trait in operation based on the analysis of the different consumers’ psychology.And it should establish an operation model with its own feature by using scientific and rational sales strategy to reach a certain scale.Only by doing this can museum stores obtain development.更多还原