【摘要】 近年来,互联网以一种不可想象的速度向前发展。网络技术的发展和应用使人们在信息共享和交流方面摆脱了时空的局限。旅游业作为21世纪的高成长性行业,它的发展时刻受到信息革命的冲击。针对旅游产品的综合性、无形性、不可转移性和不可贮存性等特点,论述了网络时代旅游业运用网络营销的必然性以及旅游网络营销的优势,并探讨了重庆旅游网络营销的发展策略。更多还原

【Abstract】 Recent years,Internet had a high development in and unimaginable pace.Internet technology’s development and apply made people shake off the limiatation of the time and space in information share and communication.Tourism was a fast develop industry in 21 centery,its development was influnented by the revelution of information.Focusing on the particular features of the tourist product which was complicated,unmovable and non-stored,the author pointed out the inevitable combination of Internet technology and the tourism industry,analyzed the superiority of the tourism marking through Internet.At last,the author pointed out the develop strategies of the Chongqing tourism marking through Internet.更多还原