【摘要】 歧义是一个语言表达方式有两种或两种以上意义的特殊语言现象 ,它作为广告文体中经常使用的技巧之一已经引起广泛关注。该文着重从英汉语音、词汇、语法 /结构及语用等四个层面展示英汉歧义在广告语中的积极运用。更多还原

【Abstract】 Ambiguity is a phenomenon in which one linguistic expression denotes two or more ideas. As one of the most common rhetorical vehicles used in advertisements, it has attracted a wide attention. This paper serves to explore its positive application in advertisements from the aspects of phonological ambiguity, lexical ambiguity, grammatical/syntactic ambiguity and pragmatic ambiguity.更多还原