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中小城市营销促销策略初探——以岳阳市为例
A Probe into Marketing and Selling Strategies of Medium-scale and Small-scale cities
【摘要】 现代社会,城市间竞争日趋激烈,城市促销越显重要,城市促销是提升城市竞争力,加快城市发展的必然选择。城市促销策略也包括人员促销策略、广告促销策略、公关促销策略、营业推广策略、服务促销策略,但又不同于企业产品促销,城市促销要注意促销策略的综合运用。
【Abstract】 The competitions between cities are becoming sharper and sharper in modern society,recommending cities is be coming more important.Recommending cities is inevitable choices of promoting city competition and speeding up its development.Such selling strategies as personal selling,advertisement selling,public relations selling,recommenging through business and selling goods with service are included in city recommending and selling of enterprises.We should pay attenticon to the comprehensive application of selling strategies in recommending cities.
- 【文献出处】 岳阳职业技术学院学报 ,Journal of Yueyang Higher Vocational and Technical College , 编辑部邮箱 ,2004年01期
- 【分类号】F299.27
- 【被引频次】3
- 【下载频次】369