【摘要】 东巴文化是丽江唯我独有的旅游资源 ,其独特、古老及很高的科学、历史、美学、艺术等价值使它成为丽江世界级旅游精品、绝品。 2 0 0 3年 8月 ,东巴古籍被列入世界记忆遗产名录。东巴文化对增强丽江旅游资源的吸引力、提高丽江的知名度有着重要意义 ,同时东巴文化还是使丽江旅游业保持独特个性、提升文化品位及效益的关键因素。合理开发和保护东巴文化已成为影响丽江旅游业“第二次创业”、使丽江旅游业可持续发展的重要因素更多还原

【Abstract】 Dongba culture is unique tourism resource of Lijiang. Its uniqueness, long history and great value in science,history,aesthetics and art have made Lijiang a hot spot of the world. Ancient books of Dongba culture were enlisted into "The World Heritage Sites"in August, 2003. Dongba culture has great significance in strengthening the attraction of the tourism resources of Lijiang. At the same time, Dongba culture is also the key factor that enables the tourism industry of Lijiang to keep its special features. It helps to enhance the cultural taste and increase the profit of the tourism industry of Lijiang. Reasonable development and protection of Dongba culture has become decisive to even greater and sustainable development of Lijiang tourism industry.更多还原