【摘要】 近年来,我国人民的生活水平有了很大提高,消费观念也发生了很大变化,在生活消费中,人们的情感需要、心理需要、审美需要逐渐上升到第一位,起着主导的作用。本文研究在感性消费时代条件下企业的营销创新。更多还原

【Abstract】 In recent years, Chinese people have greatly improved their living condition consuming concepts, and also undergone great change. Psychological and aesthetic needs have increased to the first place and play a dominant role in their daily consumption. The thesis intends to study the marketing innovation in the sensitive consumption age.更多还原