【摘要】 加盟连锁店选择是连锁经营成败的一个关键因素,考虑因素众多。但人们经常抓不住问题重点,致使连锁失败。本文利用层次分析法,给出一种评价因素的权重集,得出应着重加盟对象经营理念与意愿的评判。更多还原

【Abstract】 The selection of franchise chain store is a key factor in chain operation. It involves many factors. But we often lose the key points of the problem, which make the chain fail. Using AHP, this paper gives a set of factors’ weights. We draw the conclusion that we should attach more importance to the franchisee’s managing idea and will.更多还原