【摘要】 简单介绍了中国移动彩信业务的基本含义,指出了当前彩信业务发展运营中存在的三个主要问题:市场推广、终端和资费。提出了加快彩信业务发展的几条策略,如定位用户群、树立品牌营销观念、建立多赢互利的产业链发展模式等。重点强调彩信业务的全新产业链应由终端制造商、网络运营商和内容提供商三大环节构成。更多还原

【Abstract】 This essay first introduces the concept of MMS provided by China Mobile and points out three problems in MMS operation,marketing,terminal and price. The essay then focuses on the value chain of MMS comprised by terminal providers,operators and content providers,and concludes some development strategies,such as market segment,brand marketing and establishing of a multi-win industry value chain.更多还原