【摘要】 采用SWOT分析法,通过专家打分评估,将定性分析与定量分析相结合,对陕西棉纺织业外部面临的机会与威胁,内部存在的优势与劣势四方面作了详细的分析,总结出陕西棉纺织业面临的形势和所处的地位.根据分析结果有针对性地提出了相关对策建议,如树立营销观念,注重新产品开发等.更多还原

【Abstract】 Through experts’ evaluating, connected quantitative analysis,with qualitative (analysis) the SWOT analysis method is adopted.The detailed (analysis) is made from four aspects: opportunities and threats from (external), strengths and weakness from interior.(After) then, its situation and position were summarized .(According) to the analysis result, several related suggestions were proposed, such as building up (marketing) (conceptions),paying attention to new product exploitation and so on.更多还原