节点文献
浅谈医院文化与医院品牌
Discussing the culture and brand of hospital
【摘要】 医院文化是医院品牌的灵魂 ,两者是相互依存的。医院文化的继承和发展过程 ,也是医院品牌的树立和创建过程。该文试述医院文化是医院物质文明和精神文明建设的结晶 ,它在医院品牌创建中具有举足轻重的地位和作用
【Abstract】 The culture of hospital is soul of hospital brand, both of them are existing each others. The process of inherit and development of hospital culture, it is also created the brand of hospital. This paper define hospital culture it is a final product of material and spiritual civilization establishment. There has a key function in the process of creating hospital brand.
【关键词】 医院文化;
物质文明;
精神文明;
医院品牌;
【Key words】 Hospital culture; Material civilization; Spiritual civilization; Hospital brand;
【Key words】 Hospital culture; Material civilization; Spiritual civilization; Hospital brand;
- 【文献出处】 中国卫生资源 ,Chinese Health Resources , 编辑部邮箱 ,2004年01期
- 【分类号】R197.3
- 【被引频次】16
- 【下载频次】242