【摘要】 通过对国内童装市场需求和童装行业现状的分析,概括出了国内童装业的缺点和不足之处.从而提出了几点我国中高档童装的发展战略:1.建立个性化品牌文化2.品牌延伸3.品牌代理更多还原

【Abstract】 This paper reports a study of current situation and development of middle-high childrens wear in China. It was founded that some shortages lay in its development processes. Then the paper introduced some development strategies of middle-high children wear brand: to found individual Chinese brand culture ,to extend the exist brand scope,to act as agent for foreign brands更多还原