【摘要】 针对铁路运输物流化发展趋势对铁路运输企业产生的巨大影响,提出将超优势竞争理论应用于铁路运输企业,通过制定超优势竞争战略,实现铁路运输企业在物流大环境下的六个巨大转变。更多还原

【Abstract】 Aimed at the great influence of railway traffic logistic development on railway enterprises, the essay puts forward thestratagem to apply super-advantage theory into railway transportation enterprises, and realizes the six big changes of railwayenterprise under the condition of large logistic through constituting super-advantage stratagem (including the stratagem of organizationadjustment and flow re-establishment, enterprise culture and human resource, as well as brand construction and marketing reform).更多还原