【摘要】 通过对美、日、中在服装社会心理学的研究和教育概况的比较,探讨我国与上述两国在这一领域的差距及其原因,并提出有关改进建议,旨在促进我国在该领域研究与教育的进一步深入开展,提高我国服装研究的整体水平.具体建议包括:重视服装社会心理学的研究与教育,投入一定的研究经费;在学术界成立专门性的研究机构,加强该领域的研究;积极争取各种媒体的介入,增强人们对服装文化含义的理解;建立、健全学术机构、研究人员与企业沟通的渠道;加强高校对服装社会心理学等理论课的教学与研究.更多还原

【Abstract】 Through a comparative analysis of the research and education in the social-psychology of clothing between America, Japan and China, China′s backwardness and its causes in this area are explored, and suggestions are then put forward for promoting China′s research and education in this area and heightening China′s research level in the study of clothing. The main suggestions are: more attention should be paid to the study and education of social-psychology of clothing and more research fund should be set apart; special research branches should be established in the academic circles to focus on this field; mass media should be used to raise people′s consciousness of clothing culture; effective channels should be built for the communication between academic institutes, researchers and enterprises; the teaching of and research in the social-psychology of clothing should be strengthened in colleges and universities.更多还原