【摘要】 通过文献资料研究,利用市场营销学理论,从产品经营的角度对NBA和CBA所提供产品(比赛)的生产组织者、质量、宣传及售后的情况进行分析。结果显示,CBA在以上四个方面与NBA相比有着明显的差距。并对CBA的产品经营提出一些相应的建议。更多还原

【Abstract】 According to documents and the marketing theory, from the view of product engagement, this paper analyzes the organizer, quality, propaganda and after-sale services of produts (the matches) that NBA and CBA provide. The result indicates that CBA is deficient in four respects above-given in comparison with NBA. The author gives some advice on product engagement of CBA, too.更多还原