【摘要】 上海石化经过 3 0年的发展 ,外贸工作取得了较大的成就 ,但就目前面临的机遇与挑战而言 ,仍存在着许多问题 ,建议上海石化应从加强和改善发展战略、确立全球性的营销观念、改进产品结构、逐步形成有上海石化特色和优势的拳头产品等方面着手 ,不断提高上海石化的市场竞争力。更多还原

【Abstract】 With more than 30 years’development,foreign trade of Shanghai Petrochemical Co.,Ltd has acquired great achievement. However,in respect of the opportunities and challenges at the present time,there still exist many problems. It was proposed that SPC should consistently promote the market competitiveness of its products through the following measures: strengthen and improve the developing strategy,determine the global marketing conception,improve the structure of products,and gradually form key products with characteristics and superiority of SPC.更多还原