【摘要】 2003年,中国人均GDP已突破1000美元,但并没有出现体育消费快速增长态势。因此,从凯恩斯的消费函数和体育消费的特有影响因素(消费空间、闲暇时间、消费欲望、运动技能)入手,分析体育消费有效需求不足的原因,并提出扩大有效需求的对策很有意义。更多还原

【Abstract】 The average GDP of Chinese people in 2003 has overfulfilled 1000USD,Yet the sports consumption has not taken on the rapidly increasing state as expected. From two perspectives of Keynes’ consumption function and influential factors on sports consumption including consumption space, spare time, consuming desire and sports skill, this paper analyzes the reasons of the insufficient of effective demand of sports consumption and puts forward some countermeasures to enlarge the effective demand.更多还原