【摘要】 体育商品市场是完整的市场体系文化服务市场的一个组成部分。在体育商品的需求中,消费者的体育偏好起着一种基础性的作用,同时消费者的体育商品消费过程又常常出现"边际效用递增—递减"的特殊现象,而且体育商品的需求还会受到社会发展多种因素的综合影响;在体育商品的供给中,某些体育商品具有不太受市场因素制约与影响的供给刚性特征,而另一些又常常可以不以其体育商品本身的供给利润为其经营目的。研究体育商品供求关系中独特的经济特征,是体育经济学研究的重要任务之一。更多还原

【Abstract】 Market of sports goods is one component of the cultural service market in the whole market system. Consumer’s preference is playing a basic function during sports goods demand, and the phenomenon of "increase & decrease progressively of marginal utility" often appeares during the consumption of sports goods, the demand of sports goods also be influenced by many factors during the process of social development; In the supply of sports goods, some kinds of sports goods has the supply characteristic that does not be influenced by market factors and some other kinds of sports goods has no managing purpose of profit. The special economic characteristic of supply-demand relation of sports goods is important to sports economics research.更多还原