【摘要】 介绍了CRM的作用,阐明了数据仓库在分析型CRM系统中的重要地位,设计并实现了分析型CRM中的数据仓库,其中具体描述了数据仓库ETL和数据清洗等关键技术,为企业引入分析型CRM系统时构建数据仓库提供了参考依据。更多还原

【Abstract】 The function of CRM and the importance of data warehouse in analytical CRM system are illustrated, and then the data warehouse in analytical CRM is designed and implemented. In the design, the key technologies such as data warehouse ETL and data cleaning are described in detail which provide reference for companies to establish a data warehouse when they introduce the analytical CRM system.更多还原