节点文献
组织愿景导航基业长青
Vision builds the organization to last
【摘要】 本文回顾了理论界对一个组织或企业基业长青的探索过程 ,论述愿景与基业长青的关系 ,提出构建一个组织构建愿景的方法体系 ,内容包括“三个主题”、“四方面构架”和“五步骤操作”等。
【Abstract】 This paper reviews the theories on how to build an organization or a company to last and then discusses the relationship between organization’s vision and its development. At last this paper submit the method to build a company’s vision, which contains "three themes", "four subjects" and "five steps".
【关键词】 愿景;
愿景管理;
战略;
文化;
基业长青;
【Key words】 vision; vision management; strategy; culture; build to last;
【Key words】 vision; vision management; strategy; culture; build to last;
- 【文献出处】 上海管理科学 ,Shanghai Management Science , 编辑部邮箱 ,2004年01期
- 【分类号】F270
- 【被引频次】12
- 【下载频次】240