【摘要】 新世纪我国的商品住宅市场进入了以散户购买为主的阶段,市场竞争进一步加剧。房地产企业为了彰显产品的优势和吸引购房者,在房地产策划和住房销售过程中普遍运用"概念"这一策略。这种做法引发了广泛的"利、弊"之争,使"概念"成为人们关注的热点。本文旨在探讨"概念"的本质,结合典型实例分析"概念"在房地产开发过程中的作用,并提出"概念"的设计原则和设计策略。更多还原

【Abstract】 In the new century, the units of single family have become the main source of estate custom. The competition of the estate market gets more fiercer. To manifest the advantage of the products or to attract more custom, the manufacturers have the aid of conceptions during the progress of architecture programming and salerooms. The practice brings the extensive argument about the advantages and disadvantages of conceptions. The conceptions have become the centre of people’s attention. The purpose of this article is to disclose the essence of conceptions. The functions of conceptions with some typical examples is analyzed and the principles and tactics for conception design is discussed.更多还原