【摘要】 品牌管理是市场经营的最高境界。随着市场竞争环境的变化,图书馆必须实行品牌管理。在品牌管理过程中,图书馆要转变服务观念,改变服务方式,注重信息服务的质量,以适应用户的需要。更多还原

【Abstract】 The Brand-management is the highest realm of the market-management. With the change of the market competition circumstance,brand-management must been carried out in libraries. During the brand-management process, libraries should change the service conception, the service mode and pay attention to the service quality to fit the consumer’s need.更多还原