【摘要】 在现代营销沟通中,标志是实现沟通的重要工具之一。标志的设计风格经过数千年的演化发展,由传统组合式的内容描述型转化为个性和实质意念化、多元化的开放型;从传统的看图说话、描述性的徽标,演化到富有象征和表现意义的现代感视觉符号。因此,在现代标志设计中,我们应该从构成标志的主要视觉元素入手,深入地观察、体悟、了解,把标志刻画得更丰富、更新颖、更有内涵,形成强有力的视觉冲击力,向消费者传递企业与产品特有的理念和信息。更多还原

【Abstract】 Signs ars one of indispensible tools to realize communication in modern marketing. Through thousands of years of evolution and development, the design styles of signs have transferred form traditional composition style of contents description into the opening styles with personal and essential ideology and pluralism and evolved from the traditional cartoon and descriptive signs into modern visual symbols rich in symbols and of expressive significance. With increasingly fierce commercial competition and the advance of CI strategy, we should start with the major visual elements consisting of signs, observe, expound, understand deeply to portray signs abundantly, originally with more connotation, forming powerful visual shock wave and conveying unique ideology and information of enterprises and products to consumers.更多还原