【摘要】 中国大陆禽流感疫情发生后 ,社会相关群体对畜禽产品的质量安全问题将更为关注。畜禽产品流通交易方式对畜禽产品质量安全的影响不可忽视。本文从畜禽产品流通交易模式的角度出发 ,以对上海畜禽产品流通交易方式的调查为依据 ,从宏观和微观两个分析角度比较分析了上海与国外世界级城市的畜禽产品流通模式的现状和特点 ,提出在上海市发展畜禽产品的“市场外流通”交易模式的设想。更多还原

【Abstract】 As epidemic situation of the poultry industry became open to the public,the society gave more attentions to safety of these. Meanwhile,the ways of marketing have an important impact on the safety of poultry products. On the basis of the survey of the ways of marketing poultry products in Shanghai,the paper compared the situation and characteristics of the ways in shanghai and some foreign metropolis in macro and micro perspectives,and proposed to develop "integrated contract-marketing" in Shanghai更多还原