【摘要】 对鄱阳湖区旅游客源市场的构成、有利条件和旅游者的行为特征进行了分析,根据旅游客源市场需求变化,对旅游产品进行了细分,确定了鄱阳湖区旅游开发的主要产品,通过调查分析,提出了旅游产品经营、市场促销的方法和旅游市场分销体系建设的发展策略。更多还原

【Abstract】 This paper analyses the components of the tourism market, the favorable conditions and the tourist behaviors in Poyang Lake area. Based on the variations of the tourist demands, it classifies the tourism products in Poyang Lake area, and submits several strategies for the tourism development of Poyang Lake area.更多还原