【摘要】 海峡两岸旅游产业不断发展 ,海峡两岸HTM专业的大专院校数量与大学生数量也不断增加 ,HTM专业高等教育方面的研究也不断增多 ,但关于海峡两岸的大学生选择HTM专业的动机等方面的定性与定量研究却非常匮乏。本研究目的在于 :第一 ,分析海峡两岸大学生选择HTM专业的动机 ;第二 ,海峡两岸HTM专业大学生出国留学喜欢优先选择的国家和专业 ;第三 ,比较海峡两岸大学生选择HTM专业动机的相似性与差异性。此项研究希望通过大学生的实际抽样调查 ,了解海峡两岸HTM专业高等教育现状 ,用定量分析的方法揭示出海峡两岸大学生选择HTM专业的动机 ,以弥补国内外相关研究在定量分析方面的不足更多还原

【Abstract】 This study attempts to find out why undergraduate students between China’s mainland and Taiwan want to major in HTM, why they prefer to study abroad, and what their preferred study field is. More specific objectives are as follows. The first objective of this study is to investigate motivations of Mainland Chinese and Taiwanese undergraduate students in choosing an HTM program and in studying abroad. The second objective is to identify preferred countries for studying abroad. The third objective is to explore preferred study fields while studying abroad. This study attempts to compare samples between China’s mainland and Taiwan, as well as to identify similarities and differences between them. Results of this study are expected to give a realistic picture of HTM education for undergraduate students across the straits by the method of quantitative analysis.更多还原