【摘要】 本文对中国各地城市形象广告投播情况进行了分析。以杭州在CCTV的城市形象广告效应为评估样本 ,探讨了城市形象广告如何在电视频道、栏目、时间、广告创意等方面进行合理的安排。作者最后提出了可资有关单位借鉴的6条建议。更多还原

【Abstract】 This article analyzes the detailed situations of City Image Commercials on TV launched in China. Based on the evaluation sample about Hangzhou City Image Commercials on CCTV, the article discusses how to make a reasonable arrangement for channel\|selecting, program\|selecting, timetables and the making of commercial ideas. The author puts forward six suggestions for your references at the end of the article.更多还原