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我国企业实施“走出去”战略研究

Chinese Enterprises How To Go Towards International Market

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【作者】 罗静

【Author】 Luo Jing

【机构】 中国人民大学网络教育学院

【摘要】 入世后,我国加快了经济国际化步伐,改革开放的新形势要求我国企业实施“走出去”战略,从事跨国投资和国际经营。随着经济全球化与一体化的发展,我国企业将在更大范围和更深层次上参与国际竞争。我国企业只有全面理解“走出去”战略的内涵和意义,以及“走出去”的动因,认真分析自身的优劣势,采取必要的策略和措施,才能真正地享有入世的权利,获得发展的机遇,融入世界经济。

【Abstract】 China’s entry into WTO makes "going out" more urgent and necessary, we should "go out" in all directions after the entry. Along with the development of globalization and integration, Chinese enterprises participate in international competition of wild scope and in further layers. Chinese enterprises have to catch "going out" on connotation, significance and factors in all directions, try to analyze the advantages and disadvantages of our condition, take corresponding and necessary strategy and tactics, therefore, they can obtain opportunities of development and enjoy the rights of WTO. It is the strategic thinking of integrating with the global economy.

  • 【分类号】F279.2
  • 【被引频次】13
  • 【下载频次】188
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