【摘要】 对爱辉森林公园的旅游资源进行了统计,分为4类,12种。结合爱辉森林公园的旅游资源特点,对旅游资源质量进行了评价,并从目标市场营销策略、促销战略、公共关系三方面对其市场营销策略进行了策划,突出爱辉森林公园丰富的历史文化内涵和良好的企业形象,强化“森林、爱国主义教育”的意识,以吸引更多游客,扩大旅游市场占有的份额,提高社会、生态、经济三大效益。更多还原

【Abstract】 To classify the tourist resources of Aihui Forest Park, combine the tourist resources characteristic in Forest Park, appraised tourist resources quality, from goal marketing, sell tactics, public relations to appraisal, Aihui Forest Park attracts more visitors with the outstanding products characteristic and good corporate image, expand the tourist market occupies, improve three major benefits of the society, ecology, and economy.更多还原