【摘要】 20世纪70年代以来,从传播理论和文化层面上出发对电视媒介进行研究,最为成功者当属伯明翰学派。他们对受众诠释信息符码的过程给予积极评价,开启了受众研究新的大门。同时,他们赋予电视工业全新的意义,并强调受众在接受"文化工业"产品时积极的创造性,从而将电视理论研究引向范围更加广阔的日常生活实践领域。更多还原

【Abstract】 Since 1970s,the Birmingham School successfully have made researches on TV based on both mass communication theory and cultural significance. Their study on TV audience gives cultural analysis to the audience’s decoding activity, which is radically different from the traditional subject in which audience is classified as a passive market. At the same time they emphasizes the audience’s creationary sense upon the culture industry, and focuses the researchers’ attention upon the practical and wider area.更多还原