节点文献
我国供电企业营销管理存在的问题及对策
Problems in and Countermeasures for the Marketing Management of Chinese Power-supply Enterprises
【摘要】 在阐述电力营销管理基本原理的基础上,指出供电部门在电力营销管理中的不足,并从历史和制度两方面分析了其形成的原因,最后提出了应对的策略。
【Abstract】 Based on expounding the fundamental theory of the power marketing management, this paper points out the shortages existing in the marketing management of the power-supply departments, analyzes on the causes of their formation from two aspects of the history and the system, and puts forward some corresponding strategies.
【关键词】 供电企业;
营销管理;
电力市场;
体制改革;
【Key words】 power-supply enterprise; marketing management; power market; system reform;
【Key words】 power-supply enterprise; marketing management; power market; system reform;
- 【文献出处】 科技情报开发与经济 ,Sci/tech Information Development & Economy , 编辑部邮箱 ,2004年11期
- 【分类号】F426.61
- 【被引频次】56
- 【下载频次】241