【摘要】 我国会计师事务所品牌经营受到了外部和内部因素的双重制约,为鼓励会计师事务所进行品牌经营,需要从培育会计市场各相关主体对品牌的需求,建立审计质量识别和控制系统,以及完善相关会计师事务所产权制度安排等方面入手。更多还原

【Abstract】 The brand name operation of Chinese accountant’s firms is restricted by the external and internal factors. In order to encourage the accountant’s firms to make the brand name operation, we should develop the demand of each correlated main part of the accounting market for the brand name of the accountant’s firms, build the identifying and controlling system of the quality audit, and improve the adjustment of the property right system of relative accountant’s firms.更多还原