节点文献
推荐技术在电子商务中的运用综述
A Survey of Recommender System Applied in E-commerce
【摘要】 推荐系统利用从客户的行为中分析出的知识和商品的自身特点来指导用户选择最适合自己需要的商品,同时为电子商务企业实现增值。推荐系统正逐渐成为电子商务系统的标准模块之一。首先回顾了到目前为止推荐系统主要的实现方法,然后指出了其中尚待改进和完善的地方以及未来研究的方向。
【Abstract】 Recommender system use knowledge learned from the behavior of the customers and the distinguish features of products to guide consumers through the often-overwhelming task of locating products they will like. At the mean time, it help E-commerce enterprisers to promote their sales. Recommender system is becoming one of the major business tools. In this article, we first examine main technologies applied in recommender system, then described several open research problems and directions.
- 【文献出处】 计算机应用研究 ,Application Research of Computers , 编辑部邮箱 ,2004年01期
- 【分类号】TP399
- 【被引频次】85
- 【下载频次】772