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影响组织公关策划的思维品质研究
Study on Thinking Charater Which Affects Organization of Public Relation Scheme
【摘要】 公关策划是公共关系活动的一个重要环节,公共关系人员必须具备科学的、立体的、敏锐的、求异的思维品质,使组织的公关策划活动在较高的层次上处于领先地位。
【Abstract】 Public relation scheme is an important link of PR activities. PR staff who should be possessed of scientific,three-dimensional,sharp and seeking difference thinking character,could organize PR scheme activities in the leading position of higher level.
- 【文献出处】 机械管理开发 ,Mechanical Management and Development , 编辑部邮箱 ,2004年04期
- 【分类号】B80
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