【摘要】 在上篇中,我们讲了工程机械行业企业创办品牌的必要性,以及企业内部的品睥建设与管理。下篇我们将着重讲述企业的对外品牌传播,力求能对行业企业创建品牌有所裨益。更多还原

【Abstract】 In part one, we have talk about the necessity of the setting-up of the brand for enterprises in construction machinery industry, and the brand establishment and management inside enterprises. Now we will tell emphatically of the external brand communication of enterprises, and hope this would benefit the brand establishment of enterprises. It is another important way in which a brand is established by the brand communication. To construction machinery corporations, the common ways of brand communication are advertisement, sales promotion, public relations and direct Selling. This text will analyze the above several kinds of communication ways separately according to trade characteristic. In a word, every industry of construction machinery trade is in the great period of brand establishment at present. Enterprises should keep it in mind that the value of the brand is the strongest key value that enterprises have.更多还原